Globe Union Industrial Corporation to Feature Unified Gerber Brand at KBIS 2020
(Woodridge, IL) December 3, 2019 – Globe Union Industrial Corporation, parent company of Gerber® Plumbing Fixtures, announces the integration of the Danze® by Gerber products into the Gerber brand family. Gerber Plumbing Fixtures is a leading manufacturer of vitreous china plumbing fixtures, faucets, and fittings for the residential, commercial and hospitality construction markets. The company will debut a unified Gerber brand showcasing decorative, high-performance, high-efficiency and eco-friendly plumbing products at the annual Kitchen & Bath Industry Show in Las Vegas on January 20-23, 2020.
The organization plans to go to market with a single brand voice and introduce all new products exclusively featuring the Gerber brand name, while executing a running change for the transition of existing Danze by Gerber products. Gerber is dedicated to facilitating this change as efficiently as possible, taking the unique needs of their customers and partners into consideration throughout the process.
“The Gerber brand has strong equity in the market,” said Keith Yurko, CEO, Gerber Plumbing Fixtures. “The strategic shift to a single brand will align with the positioning of Gerber as a decorative solution with inspired designs and a reputation for innovative, reliable performance – all at an exceptional value.”
For nearly a century, Gerber has established a brand synonymous with quality and endurance in the plumbing fixtures industry. In 2020, the company will introduce a new bath collection, new bathroom products, and a new kitchen collection – alongside successful new in-market products, including the Viper® Toilet-in-a-Box, complementary line of pull-down prep faucets, and the beautiful Avian™ Bath Collection consisting of 36 products.
“We are excited for the future of the unified Gerber Plumbing Fixtures brand,” said Tony Favilla, Vice President of Sales & Marketing, Gerber Plumbing Fixtures. “The integration allows us to better position our teams and partners for collective success.” Gerber will roll out a brand refresh, including a new, consolidated corporate website, in early 2020 as part of the ongoing commitment to deliver a superior customer experience.
For nearly a century, Gerber Plumbing Fixtures has been a leading manufacturer of vitreous china plumbing fixtures, faucets, and fittings for residential, commercial and hospitality applications. Gerber is committed to the delivery of products that feature inspired design, quality craftsmanship, and reliable longevity of performance – with a reputation built on innovation and endurance. Gerber’s comprehensive line of beautifully designed high-performance, high-efficiency and eco-friendly plumbing products are designed for the plumbing professional and are supported with Gerber’s “Best-in-Class” customer service. As a partner in the U.S. EPA WaterSense® Program, Gerber is committed to protecting the environment through resource conservation and building best practices. For additional information on Gerber, please visit gerberonline.com.
Gabby Murrow, Brand Marketing Manager