Privacy Policy

Your privacy and the information you share is important to us. We want to ensure you understand how we use and protect information collected about or provided by visitors to our website.

Last Updated: September 15, 2016

At Gerber, we recognize the importance of your right to privacy and value your confidence in us. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to the following services operated by Gerber Plumbing Fixtures, LLC and its affiliates (“Gerber”, “we”, “us”, or “our”): and other websites owned and/or operated by Gerber that contain a link to this Privacy Policy (collectively, the “Website”);
All services made available by Gerber through the Website;
The Gerber Rewards loyalty program; and
All e-mail, text, and other electronic messages between you and this Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features on the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

What personal information does Gerber collect from visitors to our Website?

Non-Individually Identifiable Data

Every time you visit our Website, we automatically collect certain data and information from you and/or your computer that is not personally identifiable. Examples of this type of information include the Web page from which you came, the pages you visit and access, your IP address, and type of device, operating system and browser you are using.

When you access, visit and/or use our Website, we may track your visit and, as described below in the section concerning “cookies”, collect certain data regarding your use of the Website and your activity on the Website, but we will not collect any Personal Information from you unless you choose to provide it to us.

We may use cookies and web beacons to gather information about how our Website is used and allow our Website to automatically recognize you when you come back to our Website and customize content for you.  A cookie is a small removable data file stored by your Web browser on your computer. Cookies do not contain any Personal Information and they do not give us access to your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Gerber, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We use third party analytics tools, including those offered by Google, Inc. (“Google”). These third party services use cookies to help us analyze how users use our Website. The information generated by the cookie about your use of our Website (including your IP address) will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of our Website, compiling reports on activity for website and application operators and providing other services relating to online activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of Google. To opt-out of Google analytics, please see:

Personal Information

In general, you can visit our Website without providing us with any personally identifiable information, such as your name, e-mail address, postal address, phone number, or other information (all such personally identifiable information, collectively, “Personal Information”). Your submission of Personal Information is entirely voluntary; however, some of the services and/or features available on and/or through the Website may not be available for your use if you elect not to provide certain Personal Information. We also collect Personal Information when you participate in a contest, event or sweepstakes promotion, fill out a survey or contact us.

Should you choose to register for Gerber Rewards, you will be asked to provide certain registration details, including Personal Information. Additionally, when you participate in Gerber Rewards, we will collect information about your product purchases that generate loyalty points.

By using the Website or by providing us with Personal Information, you are consenting to this Privacy Policy and to our use of your Personal Information in accordance with this Privacy Policy.  If you provide Personal Information to us through the Website, you acknowledge and agree that your Personal Information is stored on servers hosted in the United States of America and/or in other third countries, and that those servers may be owned and operated by third parties. Your Personal Information is subject to the laws of the countries in which it is stored and used, and the privacy legislation of these countries may differ from those applicable to your country of residence. Under the applicable laws, the courts, organizations responsible for applying the legislation, regulatory agencies or safety authorities may under some circumstances be authorized to access your Personal Information. By giving us your Personal Information, you agree to allow it to be transferred to the United States of America, and third countries, and you acknowledge and agree that the country in which your Personal Information is stored and process may have a different legal regime for protecting Personal Information than that of your country of residence.

How does Gerber use and disclose the information it collects?

We use information that we collect about you or that you provide to us, including any Personal Information, to respond to your inquiries, to notify you about new products and services, special offerings and other promotions, to coordinate contests, promotions, surveys, to send you information and materials as you requested, or fulfill any other purpose for which you provide it.

Third Parties: Gerber does not sell, license, trade, or otherwise transfer your Personal Information to unaffiliated third parties. For the purpose of operating our business, we may transfer your Personal Information to our third party service providers who use that information only to conduct Gerber business. For example, these third party service providers may handle Gerber data management, email distribution, information analysis, promotions management and other services for Gerber. We provide our preferred service providers with the Personal Information they need to perform their services and work with them to respect and protect your Personal Information. We may also share such information with our parent and sister companies as necessary to provide with you the information and services you request or may be interested in.

Aggregated Data: We may use your Personal Information that is aggregated and no longer personally identifiable for purposes such as reporting and marketing and we may disclose aggregated information to various third-parties.

Legal Requirements: We may disclose Personal Information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others’ rights, property or safety.

Linking to Third Party Sites

The Website may link to other websites and resources owned and operated by third parties as a convenience to you. We do not have control over these websites, which are not operated by Gerber and have separate privacy policies and terms and conditions. When leaving our Website, you need to be aware that our policies no longer apply and we will not be responsible for the content contained in third party websites linked to from our Website. If you provide any personally identifiable information through any such third party website, your transaction will occur on such third party’s website (and not on the Website) and the personally identifiable information you provide will be collected by, and controlled by the privacy policy of, that third party.  We strongly encourage you to review the terms and privacy policies of any third-party websites before using their sites.

Opt-Out/Unsubscribe from Gerber Promotional E-mails

If for any reason you would like to stop receiving any e-mails sent by Gerber that notify you of upcoming events, promotions, sales, new products or contain other commercial communications, simply click the unsubscribe link provided at the bottom of every email. This will direct you to an unsubscribe page where you can remove your name from the Gerber promotional e-mail list. This opt-out does not apply to information provided to Gerber as a result of a warranty registration, product service experience, or other transactions.

User Generated Content Functions

This Privacy Policy shall not apply to any unsolicited information you provide through the Website or through any other means. This includes, but is not limited to, information posted to any public areas of the Website, any ideas for new products or modifications to existing products, and/or other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Gerber be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution. You should exercise caution before you post Personal Information that you post public areas of the Website. Gerber cannot and will not be responsible for the privacy and/or security of such information.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: