Channel Marketing Manager, Wholesale

Reporting To: Director of Marketing
Travel: Up to 25%
Department: Marketing
Date: 08/27/2020


Channel Marketing Manager – Wholesale (CMM-W), has overall responsibility for developing strategies and helping to drive sales and profitability of Gerber product lines through identified sales channels (Plumbing Wholesale, Kitchen & Bath dealer , etc.). The CMM-W will be responsible for driving the marketing strategy and provide the sales team with roadmaps to successful execution of marketing, pricing, promotional and programs to drive market share gain/growth with new and existing within their channel.

The CMM-W owns the acquisition of marketing campaigns from beginning to end, print media, social media, and digital, channel-specific campaigns advertising strategies. This includes concept development, coordinating creative, internal communications, working with internal and external partners and organizing sales and operations resources.


Channel Marketing Strategy – identify target growth segments, plan and execute key marketing strategies that drive brand awareness and sales growth.

Research & Analysis – through research gains a deep understanding of the voice-of-customer, customer buying journey, competitive landscape and market trends, analyzes that information and presents conclusions to internal stakeholders for market opportunity and/or adjustments in strategy. 

New Product Commercialization – responsible for developing new product marketing plans, that ensures the successful launch of new products within the wholesale channel.

Conceptualize Design – provides creative direction to internal team members on all marketing assets developed for channel, ensuring internal team understands the purpose, vision and use case for each asset. 

Channel Marketing Budget- manage, analyze and maximize channel marketing budget.

Buying Group Program Management – together with the sales leadership, develop sales incentive programs for key buying group partnerships and ensure the programs are marketed accordingly.

Performance Tracking- establishes measurements for success for all strategic plans, tracks and reports on results.


  • Bachelor’s degree in marketing or business strongly preferred, equivalent experience will be considered in lieu of degree.
  • 10+ years of hands-on marketing experience
  • Minimum of 5 years’ experience in leading the development of channel marketing plans with focus in digital marketing to B2B sector
  • Experience leading and managing direct reports preferred
  • Proficiency is MS Office suite